As of May 2021, I am honored to say I have joined the board of directors at Theatre To Go Inc. in Melrose, MA as their publicity director. My work started with promo for Waiting for Lefty, a virtual production. In the first month of my work, I had increased engagement on FB by 45% and on Instagram by 63%.
My senior year of college I headed the PR team for my Theatre Department. Our goal was to create an instagram page that pictured our department as a professional, creative program proud of our student created work. We hoped to draw in new students with this fresh image. Over the course of the school year, I believe we added about 200 followers to the account. I also went to a conference that November where a young woman told me she had been following us and loved the content.
Here I was thinking I would have nothing to do in quarantine! During the coronavirus pandemic, many businesses have struggled to keep their work going. I teamed up with MMAS Academy, a branch of a Mansfield, MA based theater focused on the education of young artists. They were looking to build a presence on social media and give their students the opportunity to continue creating in this difficult time. Together, we mapped out virtual lessons and workshops, lockdown challenges, and a virtual cabaret. All of this was decorated with whimsy and color and put focus on keeping familiar faces visible. We even picked up a steady number of new followers along the way!
"I’m so glad I asked Paige to be my social media manager. Not only did she help me understand how to use social media effectively, she helped me gain confidence in the content that I want to put out. Now instead of not know what to post, I have so many great ideas that she helped me generate!"
~ Alex Gautieri (He/him/his) @alex.transition27